Trixi Schober House of Design
Watch Image TrailerCreative entrepreneurial geniuses are known for being characters who pursue their work with passion and dedication, who have incredibly high standards and who turn their career into their calling. Trixi and Caroline Schober are the embodiment of this from head to toe, or, in their case, from pen to needle. As a mom and daughter duo they stand together at the apex of the tradition-rich TRIXI SCHOBER fashion house, an internationally successful family-run company with headquarters in Southern Germany.
Driven by a fascination for the fashion industry, both women gained a foothold in this exclusive fashion environment at an early age.
In 1967 Trixi joined the clothing company that her husband had founded in 1950. In 1974 she launched her first solo collection under the “Joy-Trixi-Schober” label, laying the foundations for her own fashion brand. True to the principle of “Fashion with Feeling”, she is the pioneer of a pure, elegant and feminine business look, a look that she consistently expands whilst never forgetting her high demands for quality and workmanship.
In 1984 the TRIXI SCHOBER brand was born. Over the decades she has established herself as one of the most renowned German designer brands for exclusive ladies fashion.
Caroline, born in 1973, took on her mother’s passion and creativity as a babe in arms and grew up surrounded by exquisite fabrics and whirring sewing machines. She worked in a number of other renowned fashion houses before she finally entered the family firm in 2006. Her appointment to management in 2010 highlights the successful interplay of proven experience with groundbreaking new impulses that have set the course for the company’s future-oriented development. In 2012 the company TRIXI SCHOBER became a license partner for the AIGNER ladies ready-to-wear collection, which marked a further milestone in the history of the family firm.