A STRONG BRAND.
Trixi Schober joined the clothing company of her husband Helmut Schober's family in 1967 at the age of 21.
In 1974 she founded her own company and launched her first collection under "Joy-Trixi-Schober". So she lays
the foundation for her successful fashion label. True to the motto "Fashion with Feeling", she is the pioneer of a pure,
elegant and feminine business look, which she translates to the highest standards of quality and workmanship.
In 1984 the brand TRIXI SCHOBER was born. Over the decades, it has established itself as one of the best-known
German designer brands for exclusive women's fashion. Headquarters are in Passau, southern Germany.
Caroline, who was given passion and talent since she was born in 1973, grows up in the natural environment of exquisite
fabrics and rattling sewing machines. She completes numerous stations at renowned design houses before joining the
family business in 2006. Her appointment to the management in 2010 sets the course for the future of the company.
In 2012, under the leadership of Caroline Schober, the company becomes a licensing partner of the AIGNER DOB
collection. Another milestone in the history of the family business.
In 2017, Trixi retires from business life. Her daughter Caroline continues to lead the brand in sole direction. In the third
generation of 2017, TRIXI SCHOBER stands for more than 40 years of expertise in the high-end fashion sector.